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Achieve academic excellence

Working closely with our international faculty experts throughout your degree, you’ll begin active research at an early stage.

  • Work closely with our outstanding marketing faculty

  • Explore a wide range of subjects, including:

    • explaining consumer behaviour

    • predicting firm behaviour

    • making data-driven decisions

    • improving marketing practice.

  • Apply a variety of approaches, including:

    • experimental tests of psychological theories

    • econometric models of firm behaviour.

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