Strategic Branding | London Business School

Programme Impact

Maximise the power of your brand

Leverage cutting-edge behavioural science research to build exceptional brands that create value for your customers and your organisation.

Good for you
Good for your organisation

Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth.
Access the latest behavioural research techniques.

Access evidence-based tools and practices, including unique framework to guide your brand management efforts.
Hear first-hand how industry leaders face the challenges of building successful brands.

"It is a no-brainer for anyone in a general or brand management role."

Adam Guy

Finance and Operations Director, Laurent-Perrier UK

View Adam's profile

Right for you

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy.

8 years management experience

on average

15 industries

on average per cohort

Attendees include:

Marketing practitioners
General managers
Entrepreneurs
Senior functional managers

Who attends

By nationality
By industry

Strategic Branding: From Behavioural Insights to Business Growth regional distribution map, showing attendee origins by percentage: Middle East (40%), Europe (19%), Asia (16%), UK (14%), N America (2%), S America (2%), Africa (2%), Australasia (2%).

The data above display the top nationalities and top 10 industries of participants who responded to our survey during the last full academic year.

Programme content

Boost brand positioning. Drive business growth.

Combine the latest evidence-based insights with practice. Deliver business growth through a brand that creates value to your customers.

What you learn
How you learn
Your learning experience
FAQs

Get the edge in leveraging customer and managerial insights.
Understand consumers' needs and desires.
Address managers' biases in applying customer-centric strategies.
Test the impact of branding decisions using behavioural research.
Develop your brand strategy.
Clarify the brand identity.
Identify your most valuable customers.
Define a brand promise that builds on the identity and resonates with your latest target audience.
Implement your brand strategy to drive growth.
Examine the principles and practices to design and manage the customer experience across several touch points.
Create tools to deliver customer value and recapture this value.
Implement consistent brand strategies to generate business growth.

Our Faculty

Experts in the field

Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality.

Certificate in Management

This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.

Find out more

How to apply

Submit your application through our online application form.

Apply now

Not ready to apply yet? Reserve a place

Fees

The fee for the programme is £9,000.*

The programme fee covers all required study materials, programme activities, as well as refreshments and most meals. It also includes access to a well-appointed gym with a swimming pool. It does not include accommodation.

We offer a 25% discount for London Business School Alumni and for those who have completed four eligible Certificate in Management or Certificate in Finance programmes.

For more information on what the programme fee covers please speak to our Client Relationship Manager.

*Fees are subject to change.

Two colleagues in an office setting examining a table with colourful game pieces and markers during a workshop.

Related Programmes

Explore our marketing and strategy portfolio

Prepare to innovate and break frontiers. Boost your strategic skill set and discover what else we have to offer.

Contact Us

Whether you are an individual or an organisation/group looking for a programme get in touch and we can help find the best solution for you.

David Ratcliffe

Client Relationship Manager

David Ratcliffe

+44 (0)20 7000 7051

Strategic Branding: From Behavioural Insights to Business Growth

Programme Impact

Maximise the power of your brand

Right for you

Who attends

Programme content

Boost brand positioning. Drive business growth.

Our Faculty

Experts in the field

Certificate in Management

How to apply

Fees

Explore our marketing and strategy portfolio

Contact Us

David Ratcliffe

Strategic Branding: From Behavioural Insights to Business Growth

Who attends

Programme content

Boost brand positioning. Drive business growth.

Our Faculty

Experts in the field

Certificate in Management

Fees

Explore our marketing and strategy portfolio

Contact Us

David Ratcliffe