Open, add data and stir
Thomas Griesel MiM2010 shares the formula that propelled HelloFresh from startup to a €3.75-billion revenue meal-kit company
![Thomas-Griesel-1140x346_Think_](http://images.london.edu/hxo16fanegqh/44fe9d9b-8d59-4158-bb1a-78987843980c-asset/df24a3de1208b6040fb83b55307cc04c/thomas-griesel-1140x346_think_.jpg?&fm=avif&q=70&w=570&h=173)
In 30 seconds...
"In the early days we had a bell in the office which we would ring every time a customer signed up. Unfortunately, it was a very quiet office!"